1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value ofvirgin group. Therefore we will analyze structure and culture ofvirgin group. And then focus on the Richard Branson who is the CEO ofVirgin.
Ⅰ. Summary
1.Introduction ofVirgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol ofVirgin group
2. The expansion & Development ofVirgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and
Ⅰ. Summary
1. Introduction ofVirgin Group
- Virgin Group is a British international group and one of the world’s most respected brands. This group founded in 1970 by Richard Branson. This group consists of more than 200 companies around the world. Maybe, in 2012, it consists of more than 400 companies. These group core successful businesses are travel, leisure, music, entertainment
About Virgin
CEO Richard Branson
영국에서 인지도가 3위 안에 드는 기업
사업 확장 (비행기 기차, 음료 화장품)
성공사례 (Virgin Music Group, Virgin 휴대폰 서비스(영국)
실패사례(Virgin Cola, Virgin 휴대폰 서비스(싱가폴))
MVNO – 영국 → 성공, 싱가폴 → 실패,
미국 →
of Death in the Mind of Someone Living》, 고귀하게 여겨지던 산모의 몸을 흉측하게 해부해 놓은 것 같은 《The Virgin Mother》까지 하나같이 논란의 중심에 서있는 것을 알 수 있다. 아름다움보다는 기괴함, 심지어는 역겨운 감정을 불러일으키는 이런 작품들은 과연 예술 작품이라고 할 수 있는가. 또한 그는 예술
Ministry of gender equality established special law on prostitution in March. 22nd 2004
Objective of The Law
To penalize the prostitution
To protect the women
However Prostitution did not disappear.
Oppressed sexual desire leads to distorted result; sex crime
Sexual Assault increased 19% (since 2005)
Incidence of Rape
8227 cases (2008)
9416 cases (2009)
1 rape
of bankruptcy, there are three big causes that led Kmart to fail. Next we compare Kmart with Wal mart. Due to bankruptcy of Kmart is related with the success of Wal mart. At the end, there is analysis about who we have to blame about the bankruptcy and who most damaged.
1. INTRODUCTION
K-mart is a chain of discount department stores in the United States, Puerto Rico, the
U.S. Virgin Isla
2.Chastity Ideology-Hymen Worship
순결 이데올로기 - 처녀막 숭배
Many men are still dreaming to marry a virgin and thinks she must be innocent. In addition, women have conservative thought about their chastity, premarital sexual experience, recognition is internalized that the first night should be no sexual experience.
what is chastity? Today, chastity for the concept of women as
of skinny body, plastic surgeries and luxury brands show women's enslavement to beauty. With hijab, however, they can liberate themselves from such desires and serve only Allah.
④Identification of muslim
Hijab is doing a role as an identification of muslim. It gives them a pride as a muslim. They are proud of showing it through wearing hijab. Also, hijab gives them a strong bond of unity, a